About
COUPLE of EXPATS
Hi there! We’re Megha and Kristaps, a multicultural couple who have turned our immigrant journey into a growing business – COUPLE of EXPATS. Today, as passionate marketing professionals, we help brands and individuals turn their goals into reality.
Our story started just like many others – arriving in a foreign country with hopes, dreams, and a ton of questions.
We created COUPLE of EXPATS to fill the gap we felt when we arrived: a lack of accessible, relatable support for internationals trying to settle in Finland. Over the years, we’ve turned our experiences into a trusted platform offering one-on-one consultations, influencer marketing, brand collaborations, and workshops.
Our services provide practical solutions and help foster a sense of community among internationals, making the transition to life in Finland smoother and creating a space where they feel heard and supported.
TURNING EXPERIENCES
into INSIGHTS
why we started
COUPLE of EXPATS?
Moving to a new country is always a journey of its own.
Originally from India and Latvia, we came to Finland as international students, not knowing how rewarding and challenging life here would be. We’ve experienced Finland as students, volunteers, language learners, professionals, homeowners, entrepreneurs, and now as a married couple. Along the way, we’ve encountered countless others who were curious about our experiences – from job interviews to cultural shocks to buying a home.
Through these conversations, we realized a common theme: despite tens of thousands of newcomers each year, many immigrants still feel isolated and lack a support network.
While official programmes are helpful, sometimes all you need is a friendly, approachable digital content creator who has been through it all. That’s the gap we aim to fill with COUPLE of EXPATS – offering relatable guidance to help others feel connected and supported as they navigate their own journey in Finland.
WE LEARNED HOW TO thrive in FINLAND, AND WE’LL show you how TO DO THE SAME
OUR PURPOSE
Community
At COUPLE of EXPATS, we believe in the power of shared knowledge and the strength of community. More than just a platform, we’re a trusted space where internationals can find answers, connect with others, and feel supported throughout their journey in Finland.
Passion
We aim to be the friendly faces, reliable guides, and welcoming community that we wished we had when we first arrived – helping people feel heard, informed, and less alone as they build their lives here.
Guidance
We aim to be a leading resource for living, studying, working, and traveling in Finland. We provide guidance to dozens of individuals each week while helping brands make their content more accessible to a diverse audience.
what diversity
MEANS TO US?
As a multicultural Indian-Latvian couple living in Finland, we don’t just admire diversity – we live it in our daily lives.
Through targeted marketing strategies, we create content that not only represents but celebrates the richness of different cultures, creating deeper connections with diverse communities.
Here is a glimpse of our impact
followers across social media
creative partnerships with local Finnish and global brands
events and workshops hosted virtually and in person
people reached and inspired
Meet the duo behind Couple of Expats
Hi! I’m MEGHA
Some of the biggest things in my life were unplanned, like building a life in Finland and becoming a marketing professional. Although I always knew I had a creative side, my love for life sciences led me to pursue biotechnology, followed by a scientific role in the diagnostics industry.
I changed my career to a role in marketing in the Biotechnology industry and began my entrepreneurial journey by co-founding COUPLE of EXPATS to help other internationals thrive, combining my love for storytelling, content creation, and helping others discover Finland. I also enjoy working with brands to refine their marketing strategies, boost customer loyalty, and increase sales.
EDUCATION
- MSc in Biomedical Sciences - University of Turku
- BSc in Biotechnology, Chemistry, and Zoology - Christ University, Bangalore
Hi! I’m KRISTAPS
Moving to Finland was a decision years in the making. Since my first visit in 2014, followed by studies and eventually settling here in 2018, Finland has given me so much. Now, as a co-founder of COUPLE of EXPATS, I give back by helping other immigrants.
With hundreds of videos created – educational, entertaining, always authentic – I combine my love for videography and communication to share our journey. I work with brands to expand their reach in Finland through long-form and short-form video content.
EDUCATION
- MBA in Educational Leadership (ongoing) - Tampere University of Applied Sciences
- MA in Finnish and Other Finno-Ugric Languages - University of Turku
- Exchange studies - University of Turku
- BHum in Finno-Ugric Studies - University of Latvia
Megha
GOSWAMI
PROFESSIONAL BACKGROUND
With 5+ years of experience in the biotechnology industry and 4 years as a digital content creator, I specialize in making complex information relatable and highly engaging. My marketing approach is rooted in storytelling that resonates, connecting businesses to their target audiences in a meaningful way.
By simplifying complicated topics and presenting them through authentic content, I’ve helped build a loyal, engaged community. As a co-founder of COUPLE of EXPATS, I’m passionate about blending my expertise in digital marketing with my mission to empower internationals to thrive in Finland.
CERTIFICATIONS
- Digital Marketing Strategy - Harvard Business School Online
- Fundamentals of Digital Marketing - Google Digital Garage
SUPERPOWER
I thrive in creating engaging, educational content and sharing knowledge in a way that feels both approachable and impactful. Beyond content creation, I am a public speaker and writer, and love every opportunity of connecting with an audience, irrespective of virtual or live.
MY STYLE
As a digital content creator, I focus on delivering authentic, relatable content that resonates with the audience. In a digital world full of polished yet often unrealistic content, I prioritise transparency and genuine connections over vanity metrics. Whether the content is educational or entertaining, my goal is to stay true to the brand's values and create a lasting impact, fostering trust and building relationships with the audience.
MY STRENGTHS
My strength lies in my belief that with privilege comes responsibility. Having studied in Finland, gained over five years of industry experience, and lived in a multicultural household, I’ve developed a unique perspective as an immigrant here. I’m passionate about sharing my journey to connect with others on a similar path, offering support, encouragement, and reminding them they’re not alone. With a background in both digital marketing and biotech, I’ve developed the skillset to translate complex, technical content into engaging, relatable material that resonates with a wide audience.
Kristaps
KOVALONOKS
PROFESSIONAL BACKGROUND
With 4+ years in higher education administration and as a digital content creator, I’ve spent 1000+ hours developing my video editing skills, learning about social media, and growing our personal brand.
My background in videography lets me tell stories that capture the real, everyday moments and challenges of expat life, bringing authenticity to every video. I believe that when content feels real and relatable, it strengthens brand credibility and leaves a lasting impact.
CERTIFICATIONS
- Photography Masterclass: A Complete Guide to Photography - Udemy
- Fundamentals of Digital Marketing - Google Digital Garage
SUPERPOWER
I combine creativity with technical know-how to produce high-quality videos that don’t just grab attention but genuinely connect with viewers. I am confident that I can make any challenging topic into a video that is interesting and engaging for the audience.
MY STYLE
My video style reflects years of dedication and self-taught skills. I started with food photography before transitioning into videography, where I instantly found my passion. My videography style focuses on originality and cinematic storytelling. When editing, I prefer a natural, bright, and airy look, as opposed to highly processed footage. My video style constantly evolves while staying consistent, incorporating social media trends – from attention-grabbing introductions to animations and overlays that keep viewers hooked.
MY STRENGTHS
Through producing and editing videos, I bring our creative vision to life with a blend of design and technical skills. My background in project management enables me to efficiently manage multiple projects and collaborate with partners. I’m skilled at capturing the essence of a brand and translating it into video, helping companies communicate their message in an engaging and impactful way.
Why we do what we do
BRANDS WE’VE PARTNERED WITH
shall
WE BEGIN?
We’d love to work with you. To maintain the highest quality, we only take on a limited number of partnerships each year – don’t miss the opportunity to work with us!